If You’re Looking for Different…
you’ve come to the right place!

Alexander Berardi On Stage Playing the African Darbuka

Alexander Berardi has been called “the creative mind behind today’s most creative minds”

Alexander J. Berardi is the world’s foremost expert on counterintuitive thinking and the originator of a unique new approach to strategic and creative thinking known as CounterThink

Almost without exception, Berardi’s views fracture traditional methodologies, shatter venerated traditions, challenge accepted norms, and in the sharing his skewed view of the world he teaches us all how to discover the obvious that is hidden within the not so obvious.

If you’re looking for a fresh new take on business issues of the day—with an entertaining “oddball” slant, Berardi’s a safe bet. Here’s why…

First of all, he’s not a boring academic or pompous policy wonk. He’s the real deal. It was in the building of his own business—making his own mistakes, risking, losing and making his own money—that he discovered the secrets to: effectively motivating, persuading and influencing people.

He’s also a lifelong student of human behavior—with a trained researcher’s mind. And he’s articulate enough to teach, inspire (and entertain) others in just a few sound bites.

Alexander Berardi is a bona fide American success story. His life story first appeared in the book “The Zig Ziglar Difference”, as well as in bestselling author, Bob Harrison’s “Power Points”.
Alexander Berardi’s been through hell and back and he’s come out on top. In a few short years he went from living out of the back seat of his car while working his way through college, to founding his first successful business (a medical research firm) at age 26. And that’s just the beginning of the story.

Berardi’s first business venture would develop into a diverse business enterprise encompassing retail stores, health care services, music publishing and an employee training and development company employing, in aggregate, over 1000 people.

Wow, how refreshing— A genuine, articulate, funny and personable expert who speaks with conviction about the challenges, pitfalls and rewards of entrepreneurial leadership—Who has ACTUALLY done what he’s advising others to do. For more details on his rise from the ashes see the “Biography” page

Okay, I’m sold… Tell me how to book Berardi now…

The Plain Truth About Some Not So Plain Thinking

Along the way to his own outstanding personal success, Berardi discovered the truth about how our thoughts and beliefs shape our successes and failures. And it was from that discovery that he extracted a simple, yet powerful strategy for limiting risk and enhancing success—which he later developed into the powerful business system called CounterThink™.

Ask anyone who knows him, and they’ll tell you…Alexander Berardi is different. He thinks, acts and reacts in almost total defiance to tradition or human instinct. It’s not an “act” either. The truth is he really can’t help himself; it’s how he’s put together.

“ Never Buy Anything In A Good Economy” – Alexander Berardi

“For instance,” he said. “Never buy anything in a good economy. Watch and see. That’s when everyone else is buying. And basic economics dictate—when the demand is up, so are the prices. If you want to spend too much for everything, buy when the demand is hot. If you want to build wealth, you need to swim against the tide. In other words…always make your major capital investments at a time when everyone else is scared to death of buying anything.”

Think him crazy if you’d like, but history shows there’s brilliance hidden in his unique brand of insanity. Here’s how it works: when the economy tanks, the price of goods and services typically hit rock-bottom, right? Well, why not buy when prices are traditionally cheap, so when you do buy anything, you’ll end up with more bang for your buck (Buy low-sell high…isn’t that how Rockefeller made his fortune?).

“ Build Your Ark While The Sun Is Shining ” – Alexander Berardi

What do you do when the economy tanks? While other, more “rational” business leaders are slicing their overhead by cutting their staff to the bone during periods of business slow-downs, Berardi advises his followers to increase their employee training budgets. His rationale? Economic cycles are always cyclical—what goes down will always come back up. Taking advantage of slow times to sharpen your staff’s skill set and knowledge base will put you far ahead of your competition when the economy picks back up again.

Don’t Play Russian Roulette With Your Audience

Audiences are far savvier today than they were even a decade ago. They can tell a “talking head” from a mile away and are totally turned off by business “experts” who learned about business inside a classroom and have never risked a dime of their own money to build something of their own. Disappoint your audience just once—and it will be a long hard road to get them back. And statistics show…once you’ve lost them, chances are they’re never coming back. But here we are preaching to the choir. We aren’t telling you anything you haven’t already painfully discovered on your own.

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View Alexander Berardi
Hosting a recent documentary and interview featuring
Billionaire, Art Williams–Founder of A.L. Williams/Primerica Financial Services

Are You Now Starting To See Why …
So Many Meeting Planners Want Alexander Berardi For Their Events?

Like we’ve been saying… Alexander Berardi is certainly different. And compared to more of the same ol’ same ol’ … different can be like an ice-cold beer on a hot summer day— refreshing and really good.

You can count on Alexander Berardi to provide a uniquely different take on almost any issue.

It’s not just meeting planners that share this high opinion of Berardi, either. Tradeshow promoters, event coordinators and the media tell us the same thing. In his work as a professional speaker and author, Berardi’s message and his personality both seem to have an appeal that transcends all age, cultural and occupational barriers. Each year he addresses thousands and thousands of top leaders and business owners—all of which come from very diverse backgrounds and disciplines, yet they all seem to find some common bond with him. Why is this? Well, those of us who know him well feel it’s because he truly cares about people, and all that caring comes shining through, even to total strangers.

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Some Recent Audience Comments
Okay, I’m sold… Tell me how to book Berardi now…

Here’s What The Rich And Famous Have To Say About Alexander Berardi…

Critics have called his ideas and methodologies quirky and vanguard. His followers call those same methods and ideas powerfully effective. He, on the other hand, can’t seem to understand what all the fuss is over. “ It’s all just plain commonsense,” he says. Sense. Perhaps. Common? Highly unlikely.

If you want to know the truth about a person, just ask those closest to him…

Alexander Berardi has shared a 30 year friendship with the Legendary Motivator, Zig Ziglar, who gave his rare personal endorsement for Berardi’s most recent book, Wishes of the Soul, in these words—“Allow these words and images to saturate your spirit for an interlude of reflection, Grace and peace from the pen of Alexander Berardi.”

The late-Great Og Mandino—author of the Greatest Salesman in the World—and many other classics was Alexander Berardi’s first writing mentor. In July of 1996 Mandino urged Berardi to write his now international bestseller, Never Offer Your Comb to a Bald Man. Berardi began work at once, but his mentor would never see the finished product. Og died on September 3rd of that same year.

World-renowned artist, Thomas Kinkade calls Alexander Berardi’s work “truly life-changing.”

Bestselling author, Dr. Michael LeBoeuf (How To Win Customers And Keep Them For Life), calls Alexander Berardi: A pioneer in the field of human motivation and leadership development. “He [Berardi] goes beyond the obvious and teaches the underlying principles of great servant leadership.”

Alexander Berardi is a personal advisor to many stars in the performing arts, recording and music industries including Evelyn Glennie OBE, the internationally famous and world renowned solo percussionist, and… Chris Singleton —Former Baseball Star and Chicago White Sox Radio Commentator

Okay, I’m sold… Tell me how to get Alexander Berardi on my show…

Creative Problem Solving Is A Science…Not An Art

For over two decades Berardi has used science to unravel the mysteries of accurately predicting human behavior and maximizing one’s ability to influence and persuade others. Berardi has shown thousands of innovators how to discover new and creative solutions to nagging age-old problems by examining the opposite side of everything. When you boil it down to its basics, Berardi is a lifelong student of human motivation, influence, and persuasion, a world-renowned expert in Counterintuitive Thinking and a specialist in Creative Problem solving.

Of all the things Alexander Berardi is…
Here are a few things that he’s not:

He’s not a conformist. If anything he’s typically the guy rocking the boat of conventional thinking— often pushing issues, conversation and dialog into open waters.

He’s not a talking head or wallflower. As a panel host, he’s been known to push people past their comfort zones—because he knows—by personal experience—that’s where real excitement and authenticity live. Which, by the way, are the very makings of great radio and television.

He’s not a temperamental Prima Donna. He’s earned a reputation among radio and television producers, journalists and print editors as someone easy to work with and an interesting and colorful segment guest. A Bloomberg Business reporter once described him as “ a gifted communicator.”

Here are just a few examples of where producers have used Berardi as an expert, fill-in host or special guest:
PAX Networks, MSNBC, BBC- London, ABC Radio, WOR Radio-New York, Talk America Radio Network, WGN-Chicago, ABC- Los Angeles, WBZ- Boston, USA Talk Network, CBC-Toronto, USA Today, Asbury Park (NJ) Press, Star Ledger (NJ), CJAD-Montreal…just to name a few.

Through his bestselling books, seminars and videos he is revolutionizing the way effective thinkers think and changing the way we see everything. He is the host of a popular new weekly video series seen on www.counterthink.TV.